Being a student studying media we are constantly talked about to "think before we post" but I had a friend that wasn't as familiar with the importance of this rule. Long story short, my friend was having trouble in a class and for her final paper she needed a textbook. Western libraries did not have it and it was incredibly expensive and she could not afford it. Somehow she got the idea to steal the library book. Though this could have been all well in good, she took a picture of the book and wrote the universities name in a hashtag. A day later she received an email saying she needed to return the book immediately and she almost faced a charge from Western University. Hashtags really do work....
On any given night wheather your watching Glee, The Good Wife, Suits, you can see a hashtag in the corner of the screen. Television shows, for example Suits, will even adapt the hashtag from the title to title throughout the show like #rachelandmike #savedonna, #teamharvey. With more and more people watching online, using PVR and so forth, Neilson's is even changing the way they analyze television ratings.
In this article below it explains that ratings will start to be calculated by the amount of social media activity. I believe there is no better way. I myself cannot help but live tweet through everything!
Lastly, people are able to use the hashtag to engage other followers, customers, viewers whether its to see what their thoughts were on the latest election, television show or Jimmy Fallon. Below is a video where Fallon is able to use the hashtag to engage his viewers and start a conversation with them.
After reading this, will YOU start using the hashtag more?
No comments:
Post a Comment