Lecture 3

"How do I talk to SOMEONE!" is a question that arises when most anyone tries to get on the phone to call customer service. Companies have taken their once solid relationship with their customers and replace the "real people" with automated voice messages. This industrialization of the companies may be profitable but are ruining the way markets are supposed to run.

In this day and age we have taught to keep to ourselves by the constant technological advancements that surround us. Instead of making conversation with people we are constantly on our phones. There was a time when asking your neighbor for an egg was a common task but now people are so disconnected our neighbours are as foreign to us as people in another country. The same thing is happening within companies, they are eliminating the people. Through Levigne's article he is trying to voice his concern of how markets once were and the sudden down turn that has happened over the past twenty years. Customers no longer know the face to the company, can no longer trust the press. 

Levigne is trying to express the human aspect of the internet that not all companies have taken advantage of. As companies expand across the world, Twitter, Facebook and other social media outlets let the people behind the brand may get in touch and let customers feel closer to the brand, as they once were. Customers may now tweet at companies like  AirCanada, Rogers and so on to complain or even compliment on there service. This new way of marketing lets companies see the issues, “speak” to clients one on one and resolve the issue as well as customers finally receiving the customer service they deserve. 

Response to Lecture 2: Ryan Gosling

Anyone who knows me is aware of my love affair with Ryan Gosling. In my response for this week's lecture on organizations I will be comparing the success of Ryan Gosling, as an actor to the course material.

The definition for an organization are people that come together for a common goal. Though Ryan Gosling himself is not an organization, the people around him come together to meet the goal of continuing his successful career and breaking hearts everywhere. As any other celebrity I would assume Gosling has all the facets that a company has to make his career a success. In his case it would be his publicist, stylist, trainer, personal assistant among others where an organization would have a marketing director, creative director among other positions to keep their business running smoothly. Gosling is a cooperation, for all his profits come back to him.

Drive, The Notebook, Ides of March have all been successful, well done films, partially because of Ryan Gosling's great acting. Though Gosling does not have a selected vision statement he believes acting is saying one's lines as naturally as possible and bringing quality work to the screen as well as representing Canadians in the best possible way. His mission would be to put 110% into each role every time he starts a new job.

In Hollywood there are many great male actors such as Brad Pitt, George Clooney and Denzel Washington. They are all great actors and not too hard on the eyes but Gosling has loyal fans that will not take someone else for a substitute in the newest blockbuster film like Gangster Squad. Gosling continues to be a force without a threat of substitution as we continues to dominant in a variety of genres of film. 

*None of the above information is confirmed by Ryan Gosling himself.